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The Autumn 2024 couture season will be held a week earlier, from 24 to 27 June, to accommodate the Paris Olympics in 2024, France’s governing fashion body, the Fédération de la Haute Couture et de la Mode (FHCM) said on Sunday.
While the Olympics will run from 26 July to 11 August and the Paralympics from 28 August to 8 September next year, there will be a period before and after the Games when it will be impossible to use certain sites that are typically used as couture show venues, and traffic won’t be allowed. “There are stakes of locations, traffic and security,” says FHCM executive president Pascal Morand.
The last Olympic Games held in Paris were in 1924. The event prompts a number of sites in the city centre to close in order to be used for competitions, for villages of delegations or for sponsors. The Fédération is working closely with the police prefecture, city hall, the Paris 2024 Organising Committee for the Olympic Games (OCOG), the interministerial delegation and the culture ministry in order to manage this situation and to provide guidelines to its members.
“All the stakeholders acknowledge that fashion and couture week are events of major importance,” Morand says. “The most important thing for us is to anticipate and to innovate, as we always do.” Paris men’s fashion week will be held from 18 to 23 June, meaning there won’t be the usual week between men’s and couture.
As previously reported, LVMH is in talks to sponsor the Paris 2024 Olympics. French activewear company Le Coq Sportif appointed Stéphane Ashpool, founder of fashion label Pigalle Paris, as creative director and senior designer to dress the athletes of the French teams for the Summer Olympics and Paralympics in Paris.
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