UK Edition
British and Irish Lions announce Vodafone as lead partner for 2021 tour
Vodafone replace Standard Investments, the shirt sponsor from the 2017 tour to New Zealand
The British and Irish Lions have announced Vodafone as their new lead partner ahead of next year's tour to South Africa.
Vodafone will be the main sponsor on the Lions shirt for the series against South Africa and replace Standard Investments, who were the Lions lead partner for the 2017 tour to New Zealand.
Telecommunications company Vodafone already have partnerships with the Ireland national side and also Gallagher Premiership club Wasps.
Previous shirt sponsors for the British and Irish Lions have included Scottish Provident (1997), NTL (2001), Zurich (2005) and HSBC (2009 and 2013). The latest shirts will once again be produced by Canterbury.
Vodafone customers will be eligible to enter competitions to win tour tickets and merchandise giveaways through Vodafone’s VeryMe loyalty programme.
Ben Calveley, Managing Director of the British & Irish Lions, added: “Today’s announcement represents two iconic brands coming together.
"Along with supporting Warren and the team, Vodafone will also help to enhance the experience of Lions supporters through the very best technology and innovation.
“The fans are a crucial aspect of any Lions tour and we will need to ensure they feel part of the team, to ignite their incredible support, if we are to overcome the world champions.
“In Vodafone we have found a partner who shares our passion for connectivity, and we are delighted to have them on board to enhance the experience of the Lions fans across the world.”
Warren Gatland, head coach for the British & Irish Lions, commented: “I am excited to welcome aboard Vodafone as team sponsor for the Tour next summer.
“The key to a successful Lions Tour is about players coming together quickly and staying united behind one common goal – to win a Test series against the World Champions in South Africa. I cannot think of a brand that knows more about bringing people together than Vodafone.
“I am sure they will play an important role in supporting the team on and off the pitch, as well as ensuring the Tour is a unique experience for all Lions supporters.”