In addition to the appointment of Flume as its digital marketing agency, Toyota has also announced that the marketing and advertising for the brand will be handled by Publicis Groupe Africa as of Saturday, 1 April 2023.
Leon Theron, senior vice president of sales and marketing for TSAM, says, "We cannot take away from the success we have enjoyed with FCB JHB during our 60-year partnership."
"Their passion for storytelling and unwavering dedication enabled them to capture the essence of our brand. Over the years, together, we have seen Toyota maintain its position as a market leader for over 42 years, winning an array of awards along the way," adds Theron.
"With Publicis and Flume onboard, we are confident that with their distinct dynamic approach in their respective fields, they will be able to handle our business needs going into the future as our business model and processes evolve," says Theron.
"We are looking forward to working with Toyota not only because it is an iconic brand but because both Toyota and Flume share similar values and ethos in the way we work," says Jacques du Bruyn, managing director of Flume.
"The motor vehicle industry has a lot of players and we're looking forward to creating online experiences that differentiate Toyota from their competitors and provide their customers with great user experiences," du Bruyn concludes.
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