Blockboard

We’re here at the Digiday Programmatic Marketing Summit getting ready for a discussion on programmatic 3.0: the future of programmatic that is based on transparency and new performance metrics. For those attending in person, we hope you will join us this morning at 10:10 a.m. PST! We look forward to seeing you there! #Digiday #Blockboard #DigidayProgrammatic

It’s almost showtime! Don’t forget to join our Chief Revenue Officer, Carlos Restrepo, as he sits down with PDMI’s Take 20 Podcast to share his thoughts on the major changes in the CTV landscape and what these changes mean for today’s brands and agencies. To listen in, click here: https://lnkd.in/eFKwQXwv #Blockboard #Programmatic3.0 #PDMITake20

We’re still reeling from our roundtable discussion at this year’s POSSIBLE conference! Thank you again to Campaign US’ Editor-in-Chief, Alison Weissbrot, and the other incredible industry leaders who joined us for a dynamic conversation on the ever-growing issue of waste and fraud that are currently plaguing the open web programmatic market. To learn more about our key takeaways from the event and the thought-provoking insights that were shared, be sure to read the recap article from the event here: https://lnkd.in/ewW5_XdQ #POSSIBLE2024 #Programmatic3.0 #Blockboard

We’re thrilled to announce that our Chief Revenue Officer, Carlos Restrepo, will participate in PDMI’s Take 20 podcast tomorrow for a content-rich episode focused on all things related to blockchain, devices, and collaborative data! Joined by Tara Franceschini and TaraLynn Marinho, Carlos will discuss the major changes in the CTV landscape, including how CPMs are adjusting to the shift from linear to streaming and how brands and agencies should adjust their budgets to accommodate. If you’d like to watch live, please register here: https://lnkd.in/eFKwQXwv. We hope you tune in!

AI for Advertising is here and with it, Programmatic 3.0 begins. See you at Digiday this week and Cannes to share early results of AI #Blockboard

The time for Programmatic 3.0 is now. On May 16th at 10:10 am PT, our CEO and Co-Founder, Matt Wasserlauf, will be joined by Jeff Giacchetti at the Digiday Programmatic Marketing Summit for a discussion on Programmatic 3.0: the new system built on CPA and complete transparency. We hope you can join us in person or online! #Digiday #Blockboard #Programmatic3.0

Last week, our CEO and Co-Founder, Matt Wasserlauf, took the stage during the ANA Advertising Financial Management Conference to discuss key findings from the ANA Programmatic Media Supply Chain Transparency Study and shared effective solutions to ensure a transparent, trusted, and highly effective Programmatic 3.0. During this panel, Matt called for an industry-wide “waste throwdown,” where superior performance takes precedence over the rampant waste currently plaguing the open web programmatic media ecosystem and where 100% of your ad dollars are put toward working media, ensuring your intended target audience sees your campaign message in the correct spot. If you’re interested in testing out and seeing how your company's outcomes can be notably better, let us know in the comments. We can’t wait to demonstrate what better outcomes look like! #ANAAFM #Blockboard #Programmatic3.0 #WasteThrowDown

Yesterday, our CEO and Co-Founder, Matt Wasserlauf, spoke during a dynamic session at the ANA Advertising Financial Management Conference. Joined by Bill Duggan, Stephanie Mota, and Katie Kempner, these incredible leaders uncovered key findings from the NA Programmatic Media Supply Chain Transparency Study and shared effective solutions to ensure a transparent, trusted, and highly effective Programmatic 3.0. Thank you to Bill, Stephanie, Katie, and all who joined us for this session! #ANAAFM #Blockboard #Programmatic3.0

Our CEO and Co-Founder, Matt Wasserlauf, will be speaking at the 2024 ANA Advertising Financial Management Conference in Orlando, Florida, tomorrow! Here, Matt will be discussing key findings from the 2023 ANA Programmatic Media Supply Chain Transparency study while providing solutions to ensure a transparent, trusted, and highly effective Programmatic 3.0. We hope you join us for vital discussions and networking, and we look forward to seeing you there! #ANAAFM #Blockboard #Programmatic3.0

You can “Spray and Pray” on Meta, Google or TradeDesk, but if you want to deliver on the potential of AI, Blockboard is your platform. Hope to see you at the ANA this week, Digiday next or Cannes in June. #Blockboard