http://knowyourmeme.com/memes/vernon-koekemoer
Vernon Koekemoer is the nickname given to Cassie Booyse, a South African bodybuilding enthusiast who became an internet celebrity in 2008 after a photograph of him standing alone at a rave party in Boskburg, South Africa began circulating on the web.
Similar to alpha male icons in other cultures like America’s Chuck Norris or Kenya’s Makmende, Vernon Koekemoer went onto inspire a variety of derivatives and tributes, from photoshopped images and parody films to websites and T-shirts.